You know it's the start of a new semester at the University of Texas at Austin when you hear a certain clamour on Guadalupe St., known locally as The Drag. Students throng the stores on the Drag near campus, hastily stocking up for the new term, which means having to buy a whole new set of books. Make no mistake, books are expensive here, and that goes double for textbooks. Naturally, a bunch of places have sprung up where you can get your stuff secondhand or at a reasonable discount, among them a place called Beat the Bookstore. But "Beat the Bookstore" is no longer just the name of a store, it is now an unofficial motto of UT students, a philosophy. And this philosophy has trickled down to the issue of shopping at general bookstores, the ones which cater to the needs of Literature and History majors (among others), and book-browsers like me. But the situation only became clear to me during my final week as a resident of Austin, Texas. It felt like the end of an era in more ways than one.
On a Tuesday that week, around the same time I came to hear of Premier Bookshop's impending closure - and I like to believe this was more than mere coincidence - I was walking down the Drag when I saw the sign, a sign that the economic crisis was having its effect right in front of my eyes; the University had decided its main bookstore was dispensable, and would be closing it down soon. I stood in front of Intellectual Property, the place where I had spent many a leisurely hour over the past couple of years, and slowly read the announcement that they were discounting their entire stock by a sizable amount, before closing for good in a month's time. I duly rushed in to pick up one last title from there. On the Road (Jack Kerouac), which had in fact been recommended to me years ago, was unavailable, so I settled for Crash by J.G Ballard, at a reasonable 40 percent off.
To those Bangaloreans who swear by smaller places like Premier, Blossom, Bookworm and their ilk, the picture of IP above probably suggests that it was just another big corporate establishment with all the trappings, but devoid of any soul. The reality was way different; compared to glitzy monstrosities such as Borders or Barnes and Noble, IP was positively quaint. It combined the proprietary helpfulness of Premier with the immaculate arrangement of Sankar's, and the interiors were simple yet inviting. If you look closely at the pic, you'll notice a narrow long blackboard above the shelves running the length of the walls; this was typically decorated with quotations from literary figures, inscribed in chalk. Best of all, it was a peaceful place staffed by ever-smiling book enthusiasts who didn't mind if you hung around and flipped pages indefinitely. They had an excellent catalog, and although their books were first-hand and therefore priced accordingly, discounts were common. They featured a neat bestsellers' section which was regularly discounted by 30 percent; it got me acquainted with a range of titles which often left me bookshelf-dreaming, if nothing else.
Why did they close down? After all, every big University needs a decent bookstore, and this was located in a prime area teeming with potential clients. A friend of mine came up with an interesting theory, one which Malcolm Gladwell might have approved of. He observed that, with the door being perpetually open and the windows wide and big, thus allowing the sunlight to come in, as a casual browser or potential customer you had a constant view of the crowded outside world; you were thus compelled to leave sooner than you normally would. The interior of a bookstore should be designed to keep the customer's attention focused solely on the books, and that means paying more attention to little visual details. The same open-view-of-the-street was true of Premier as well, but that place had a fiercely loyal clientele which kept it on life support for about two years after the end of the road had been reached; perhaps IP's customer base was more fickle. As I made my final purchase, I had a quick chat with Dara, one of the staff whom I'd come to know over my regular visits to the store. She had some interesting insights to offer on the predicament of the friendly neighbourhood bookstore:
"You see, bookstores like ours operate on very small margins. We compete with the bigger chains as well as the downright secondhand places, and in our case we even had to supplement the income generated from books by including a Computer Products section. In hindsight that was a bad idea, because you already have a computer store on campus which fulfills the needs of the very customers we were hoping to attract. Perhaps we could have worked on the interiors and the arrangement a little, like having a properly organised History section to target specific UT majors. Our location also worked against us, there's no parking for miles in this crowded campus area. Of course college kids mostly don't read as much as they used to...that was pretty evident from the declining number of sit-in-readers we had over the last year. But I would say the biggest threat to our business is the emergence of the online bookstore. Now that people are getting everything they need cheap at Amazon, why would they bother with a place like this?"
There was a sense of calm acceptance in her voice, which betrayed only the slightest hint of regret, much like the matter-of-factness displayed by owner Shanbag upon his decision to close Premier. When I read this article on IP's closure, I found the last couple of lines (which talk about the opportunity to cash in on the closing discounts offered) particularly interesting:
Just because you couldn't be bothered to support a local bookstore while it was struggling to stay afloat in one of the riskiest pieces of real estate in the city doesn't mean you can't capitalize on its demise. That there is the American way.
More power to the American way, then. Nevertheless, I was happy to be around at the end, for it was consolation for not being able to make one last trip to Premier.
PS: Premier's closing had me going all nostalgic as well; I even commented on the resilience of the store in an earlier post. I'm too tired to write a piece on it here, but I do recommend Ramachandra Guha's tribute in The Hindu.
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